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There is one main reason why many small businesses
attempt to build their own websites.
They think they'll
save money.
Building your own website if you don't
have the skills to do it properly will cost you far more than your time to do it - it will cost you the credibility of your
business and could even cost you sales too.
When you
can have a professionally-designed website for just £190.00 from Great-Value-Websites.Com, why on earth would you do
it yourself?
Perhaps you don't value your own
time enough or the time you will have to spend away from running your business to build a website yourself.
Maybe you have a friend or relative who is going to build it for you
for ‘free.'
But unless they are professional
website developers, the result can, more often than not, be disastrous because of the damage it can do to your business.
What's more, if they are not being paid to do it, they'll
probably never get around to doing it and if they do, what happens when they emigrate to Australia or get that promotion and
don't have the time to update your site anymore?
Ask
yourself this. Would you trust someone who has no hairdressing experience to cut and style your hair?
The answer is probably not.
Would
you trust someone who has no idea what a head gasket is to strip down your car engine and rebuild it for you? The answer is,
not unless you don't need your car anymore!
So
why would any mechanic, hairdresser or other business owner even think about building their own website or getting a friend
to do it for them?
You see, there is far more to building
an effective, professional website than perhaps meets the eye - especially when there are so many ‘off the shelf templates'
which make it look so easy.
To build a professional
website, you need to be a professional copy writer and designer at the very least. You will also need some technical skills
and understand something about SEO (Search Engine Optimisation).
Could you write your own crisp, sharp copy to
help drive those all-important sales?
A website that's
full of grammatical and spelling mistakes gives a poor impression at the best of times.
The reality is that most business owners are not professional copywriters or, come to that, graphic
designers so, many people who have built their own websites generally end up with something that looks tacky and amateurish.
Now we cannot believe that that's how you want
potential customers to view your business.
Surely
you want them to see you as professional and your business as one which doesn't cut corners, that does a good job, provides
an excellent service and is reliable.
Potential customers
are simply not going to trust a business whose website is poorly designed and full of mistakes and this is particularly so
if you are expecting them to buy your products online.
We
would not dream of cooking meals for 40 people in a restaurant because we simply don't have the necessary skills to do
it properly, so why do many business owners think that they are capable of building a website when they run a dog grooming
business or run a hotel for example?
Our advice is
don't do it!
There's really no need to anymore.
Of course, with many web developers still charging
thousands to build a website that Great-Value-Websites will build for just £190.00, it's understandable why some business owners attempt to do themselves.
But your time alone should be worth more to your business than £190.00,
so you really aren't saving money doing it yourself.
Call
us today on 01671 403875 for your new, professionally-designed website which includes all-year round telephone support too!
Like-for-like,
nobody, but nobody can beat us on price!
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